advocate marketing

Direct to Patients: Frank, Honest, and Motivational

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In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us. Find the right people. Share the right messages. The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health …

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Nevertheless, We Persist

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This isn’t intended to be a political statement, even if it has its roots in the political nastiness and vitriol taking place in the United States Congress. That said, perhaps it IS political. Except in this case, I’m referring to the politics of the healthcare system. You would have to be living under a rock to have missed what will become (at least) 2017’s battle cry for finding some balance and fairness in our world. As Elizabeth Warren spoke on the floor of the House of Representatives, she quoted Coretta Scott King to explain why she felt the Cabinet nominee …

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Hey Little Girls: Yes, Women Can Be Brilliant!

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(To my gentleman readers – please pardon this week’s post. You are more than welcome to read it, of course, and there will be advantages to doing so, but it’s really aimed at the females among us. That will make sense momentarily.) This week’s post comes as a result of three experiences from the past few weeks, all reminders of the necessity of tooting one’s own horn. We’ll set the stage with one of those experiences; that is, publication this week by the AP of this article Little girls doubt that women can be brilliant, study shows Now, I’m a …

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An Advocate’s Website Checklist

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As we close in on the end of the year, many of you are (or at least should be) in the process of reviewing your marketing plans in preparation for the new year. Others among you, those who are just getting started with building advocacy practices, may be looking at ways to improve what you’ve started (or maybe you even just hope to get started!) Among the marketing tactics we should all be using is a marketing website. In fact, except for finding public speaking opportunities, your website is arguably THE most important piece of marketing you can use. Most …

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Charge More! It’s Good for Everyone (Including Your Clients)!

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It’s the question I’m asked by newbies more frequently than any other: How much can I charge? (BTW – what they really mean is – How much can I make?) To answer those questions in 2014, I posed these questions: What is it worth to find someone who can provide quality to a life that has little or no quality because of health problems? What is it worth to find someone who can save you tens of thousands of dollars, or to prevent you from going bankrupt? What is it worth to find someone who can alleviate your fear and …

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Shooting Your Advocacy Practice in the Foot

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Readers of this blog may remember that my husband and I have been in the process of moving – from Upstate NY (where they had 40 inches of snow last week!) to Central Florida. (No, no snow here so far 🙂 ) Moving is a bear – there are no two ways about that. Ours took place in two stages: first to a rental house, putting 75% of our household goods into storage. Then Stage Two, this past week, moving into our newly built home, bringing our goods out of storage. Now, of course, we’re trying to make our way …

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What the Presidential Election Results Mean for Patient Advocates

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When President Barack Obama ran for office in 2008, healthcare reform was already an enormous and contentious topic. In those days, I was invited to speak to dozens of groups of patients and caregivers to help audiences sort out the issues that comprised healthcare reform so they could, on their own, decide which aspects (if any) were important to them. From the concept of “universal” healthcare through a public option, to coverage for pre-existing conditions, to portability, tort reform, free vaccinations to develop “herd immunity,” and many more, we looked at the whole of the topic as objectively as possible. …

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