advocate marketing

What Gator Head Windchimes Can Teach Us About a Healthy Advocacy Practice

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My husband and I moved 14 months ago to Florida. Since then, each time I’ve been on the highway, I’ve seen billboards which have fascinated me. They advertise the Florida Citrus Centers which are roadside tourist stops where you can buy (yes, you guessed it) – oranges, grapefruit, limes and other fruit, plus other Florida-related souvenirs. But until last week, I had never stopped at one of the Citrus Centers, despite a 14 month curiosity… The curiosity is right there on that billboard photo above: Gator Head Wind Chimes. What on earth would an alligator head wind chime look like? …

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Part IV: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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And, finally, the fourth and last in our series of skills, abilities and attributes that all successful advocates and care managers must. Find Part I of the Dirty Dozen. Find Part II of the Dirty Dozen. Find Part III of the Dirty Dozen. We’re wrapping up with 3 additional concepts that are important to the success all private advocacy and care management practices. Yes – I know the total will be 16 (and we promised only a dirty dozen!) – see Part I about my inability to count 🙂 ) Which of these describe you and your abilities? Which of …

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Part III: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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Yes, Part III, as promised in our second installment when we continued with three additional attributes of successful advocates. Find Part I of the Dirty Dozen. Find Part II of the Dirty Dozen. This week we are concentrating on marketing skills. Many readers know I believe most assuredly that no advocate can successfully establish an independent, private practice unless he or she effectively markets his or her abilities and availability. Period. Which of these describe you and your abilities? Which of them do not? Where do you go from here? Do your own assessment! 8. Effective marketing begins with good …

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Part II: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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Yes, Part II, as promised in our first installment last week when we began with the first four attributes of successful advocates. Find Part I of the Dirty Dozen. Which of these describe you and your abilities? Which of them don’t? Where do you go from here? Do your own assessment! Part II: Abilities of Success Health/Patient Advocates and Care Managers 5. Health and patient advocates and care managers have an intimate understanding of the healthcare system. Important – I do not mean you must understand medicine. In fact, you really don’t need to understand medicine – as in diagnosis …

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Channeling Mary Kay

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I heard from a gentleman this week who represents many of you. Specifically, he was trying to decide whether to pursue becoming an independent patient advocate – or not – because he wasn’t sure if he knew enough to be able to handle every client situation that comes his way. He wanted a pep talk. He wanted me to convince him he knows enough. Yes, it was time to invoke one of my favorite quotations, provided to us by Mary Kay Ash (presumably when she wasn’t out washing her pink Cadillac) “If you think you can, you can. If you …

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Don’t Let HIPPA* Drag Us Down

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Today I’m sharing a beef about HIPAA. Respect for our profession is at stake. Remember, one of our goals is to become one of THE most respected of professions who work in the healthcare system. Today’s post is an ode to that goal. HIPAA is the acronym for the Health Insurance Portability and Accountability Act. (It often surprises people to learn that the P in HIPAA has nothing to do with privacy, because that’s the specific reason we must deal with it – for privacy’s sake.) Advocates are no strangers to HIPAA, even though we are still unsure about whether …

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“Health Advocate” vs “Patient Advocate”: 7 Reasons the Debate Is a Waste of Time

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Although you may not realize it, there is a debate raging about titles in advocacy. I chose this topic today not because I have an opinion on THE right title; rather because I think the debate is a waste of time, and is a distraction from the more important work of helping people understand how advocates and care managers can help them. The debate is this: Should we be called Health Advocates? Or should we be called Patient Advocates? It might surprise you to know that some people not only have very definite opinions on the answer to that question, …

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