advocate marketing

How Wearing the Right Shoes Can Define Your Success

shoes

In the midst of this spring’s APHA Academy, we are working on marketing lessons. Marketing – that very necessary planning step in client acquisition that forces us to figure out WHO needs our services, WHY they need our services, and HOW best we can communicate the information they need to hire us. We do that by defining our target audiences, figuring out what motivates them to hire us, then making sure we provide messages supportive of that goal. Now, granted, that sounds like a lot of marketing-speak! So instead, let me phrase it more simply: We learn to walk a …

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Elevating Normal

elbow bumps

Today I’m sharing with you a recent revelation, based on a conversation with my friend, Grace. It’s H-U-U-G-E! With just a slight shift in thinking and approach, it can be used to manage our lives in the midst of this pandemic, our dreams for what’s to come post-pandemic, and even more so (and far more appropriate to this blog) our advocacy and care management practices. We’ve Been Selling Peace of Mind What the smartest independent advocates among us understand is that when a prospective client calls to inquire about our services, they aren’t really asking about what services we provide. …

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Looking Beyond the Headlines Can Improve Your Recognition

reading the headlines

Here we are, rounding the corner into 2021, heaving a sigh of relief that 2020 is behind us, and contemplating how we can improve our outcomes – in particular our business outcomes – in this new year. I have a suggestion for you that can help you achieve that! My suggestion begins with the fact that most of us take at least a glance at the headlines every day. Some of us more news-junkie types take more than a brief glance. So if keeping up with the news is something we’re already doing every day anyway, why not put that …

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All That – But Missing Your Bag of Chips?

Over the years, I’ve met, discussed, emailed, pleaded, and thrown my hands up at (probably) hundreds of advocates who have never truly become professional, independent, practicing advocates. They might have told you they were/are advocates. They SAID they were in business. But their efforts were half-hearted. They didn’t ever ACTIVELY go into business. Instead they joined an organization, or set up a website, or printed business cards, or told their friends they were in business… they might even have listed themselves in a directory or two… But it was all very half-hearted. Why? Because of that idea that they weren’t …

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Employers as Clients – Pushing the Right Buttons and Avoiding Landmines, Too

employee benefits button

One great idea for marketing our advocacy services and acquiring new clients is to reach out to employers to encourage them to hire us on behalf of their employees. When done well, and right, it can be a win-win-win situation for all involved, and in the end, the patient-client-employee feels extremely well served. Seems pretty simple, right? Well, maybe not so… Many independent advocates have attempted such outreach in the past, only to be met with brick walls and great frustration. I think they just didn’t have enough knowledge about the HOW and the WHY. So that’s a bit of …

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Bogus Claims Will Come Back to Bite You

(This post is being published in May 2020 – in the midst of the pandemic – when many advocates are working from home, and hopefully taking time to update and improve their business practices. I hope the message here rings true for those of you – the few of you – who need it, and that necessary changes will be made accordingly.) ….. True confessions here! I met my husband on Match.com. We met and married in 2006. Today we continue to live our happily ever after. Prior to meeting him, I dated a handful of other (so-called) gentlemen I …

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It's time for the APHA Spring Membership Sale. Ends soon!