advocate marketing

How Patient Advocates Can Build a Thriving Practice: A Strategic Guide

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Starting and growing a patient advocacy practice requires more than just passion—it takes a smart approach to marketing. Many new advocates struggle with finding clients. They ask, “How can I get more business?” or “What am I doing wrong?” You may not be doing anything wrong; but you might just need to rethink how you market your services.  The Marketing Challenge New patient advocates often feel frustrated by slow growth. You no doubt care deeply about helping others, but you may not know how to market your services effectively. Many advocates join professional groups like the Alliance of Professional Health […]

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What’s Wrong with This Picture? Creating Confusion by Sending the Wrong Message

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My social media of choice is Twitter. I’ve been a “Tweep” since 2008, although that includes years of no Twitter during the craziness of politics and elections when I find my blood pressure boiling way too frequently. There are lots of advocates who are also Twitter people. Those I know about I follow. When it makes sense I “retweet” what they’ve said to help them amplify their voices – a bit of a marketing boost, I hope! So you can imagine my surprise when I found this Twitter post the other day: Whoa! Say what? I contacted the advocate who

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Aha! Finding Great Ideas to Inspire Your Practice

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At least a half dozen times in the past few weeks I’ve been asked what it was that compelled me to start The Alliance of Professional Health Advocates, and the AdvoConnection Directory. It occurs to me that even if you are a member, you may not know the story, or, even more importantly, how it can affect the work you do, too. The story is a classic “aha!” moment story – using experiences to identify a way forward – in this case, starting a new service and business. Some of you know that my two early careers were first, classroom

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The Enemy of the Good – Getting Out of Your Own Way

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I love sayings and metaphors. Those who are regular readers of this blog know that from previous posts. I so admire and respect people who just have a “way” of phrasing words to make concepts understandable, even those that are profound and important. I especially like it when I think they are right 🙂 One of the sayings I’ve cited in previous posts has been one that’s most often credited to Voltaire: Perfect is the enemy of the good. I’m going to show you how this saying fits advocacy, and how it can have a profound effect on your practice.

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Your Advocacy Niche: What, Why, and How

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Now that we are vaccinated and socializing again, we are actually going out to restaurants for dinner. Joy! It seems so “normal!” If the restaurant-choice conversation in your house is anything like the one in mine, it begins with “Where should we go?” Followed by, “What do you want to eat?” One person says, “Let’s do a steak place.” Another says “I’d love some good seafood.” Still another says “Thai for me!” Or “Let’s do Italian!” That is a NICHE conversation! Each of those restaurant descriptions is a niche. You’re choosing your restaurant based on its reputation for the kind

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Marketing the Pivot: Getting Our Clients Back into Their Health Groove

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As we all know, the pandemic has thrown so much of life into a tailspin! We’re constantly reminded that in order to get our lives back, we must pivot. We’re all resetting our personal lives. We’re resetting our work lives, too, as more and more of us (and the rest of our worlds) are getting vaccinated, and are opening up. After a year of pivoting in one direction, we’re now having to pivot again – back to, or into our new normal. As smart advocates and care managers, we must also remember this is true for our clients, too. For

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How Wearing the Right Shoes Can Define Your Success

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In the midst of this spring’s APHA Academy, we are working on marketing lessons. Marketing – that very necessary planning step in client acquisition that forces us to figure out WHO needs our services, WHY they need our services, and HOW best we can communicate the information they need to hire us. We do that by defining our target audiences, figuring out what motivates them to hire us, then making sure we provide messages supportive of that goal. Now, granted, that sounds like a lot of marketing-speak! So instead, let me phrase it more simply: We learn to walk a

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