Your Advocacy Niche: What, Why, and How

colorful niche

Now that we are vaccinated and socializing again, we are actually going out to restaurants for dinner. Joy! It seems so “normal!” If the restaurant-choice conversation in your house is anything like the one in mine, it begins with “Where should we go?” Followed by, “What do you want to eat?” One person says, “Let’s do a steak place.” Another says “I’d love some good seafood.” Still another says “Thai for me!” Or “Let’s do Italian!” That is a NICHE conversation! Each of those restaurant descriptions is a niche. You’re choosing your restaurant based on its reputation for the kind …

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Burned Out? Leaving Medicine? Advocacy Might Be Right For You

exhausted medical worker

Understatement warning! (Like a spoiler alert only it’s no spoiler!) Burnout among medical professionals is huge right now. The COVID pandemic has caused exhausted healthcare professionals to suffer feelings of fear, frustration, anger, sadness, and the sense that each has lost control over his or her own life… As a result, many people who work in medical environments are looking for an alternative to the craziness. The question becomes… Is there something I can do for a living, a new profession I can choose, that allows me to take advantage of my health and medical education and experience while I …

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Marketing the Pivot: Getting Our Clients Back into Their Health Groove

vinyl record grooves

As we all know, the pandemic has thrown so much of life into a tailspin! We’re constantly reminded that in order to get our lives back, we must pivot. We’re all resetting our personal lives. We’re resetting our work lives, too, as more and more of us (and the rest of our worlds) are getting vaccinated, and are opening up. After a year of pivoting in one direction, we’re now having to pivot again – back to, or into our new normal. As smart advocates and care managers, we must also remember this is true for our clients, too. For …

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Just What Does It Take to Be a Successful Patient Advocate?

strong and self-confident

I heard recently from a woman who represents many of you. Specifically, she wanted to know whether she could be successful if she committed herself to advocacy. She isn’t sure if she knows enough to be able to handle every client situation that comes her way. She wanted a pep talk. She wanted me to convince her that she knows enough. Yes, it was time to invoke one of my favorite quotations, provided to us by Henry Ford of Model “T” fame: “If you think you can do a thing, or think you can’t do a thing, you’re right.” The …

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How Wearing the Right Shoes Can Define Your Success

shoes

In the midst of this spring’s APHA Academy, we are working on marketing lessons. Marketing – that very necessary planning step in client acquisition that forces us to figure out WHO needs our services, WHY they need our services, and HOW best we can communicate the information they need to hire us. We do that by defining our target audiences, figuring out what motivates them to hire us, then making sure we provide messages supportive of that goal. Now, granted, that sounds like a lot of marketing-speak! So instead, let me phrase it more simply: We learn to walk a …

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She Crossed the Line: An Ethics Violation Which Gave Us All a Black Eye

bruised - black eye

It was jarring. It was upsetting. And it was taken care of swiftly. One among us decided that advocacy ethics don’t apply to her. And her actions, way outside our best practices and ethics, could have caused a patient to die. This is what happened (with no names or identifiable citations, because it could have been anywhere or anyone, and those specifics aren’t the point): I was first informed of the problem last October (2020) when I heard from the Senior Investigator from the State Board of Nursing. She had identified me as a leader in the profession of independent …

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Elevating Normal

elbow bumps

Today I’m sharing with you a recent revelation, based on a conversation with my friend, Grace. It’s H-U-U-G-E! With just a slight shift in thinking and approach, it can be used to manage our lives in the midst of this pandemic, our dreams for what’s to come post-pandemic, and even more so (and far more appropriate to this blog) our advocacy and care management practices. We’ve Been Selling Peace of Mind What the smartest independent advocates among us understand is that when a prospective client calls to inquire about our services, they aren’t really asking about what services we provide. …

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