patients

Common Courtesy and Who Owes What?

It was a desperate plea from a young women (we’ll call her Bethany) with a real problem: Bethany had been through several years of infusion treatment for services rendered outside of her network, beginning while she was still a teenager. Her insurance company covered the service (because it wasn’t available at all within her network). So insurance had paid Bethany’s mother for each claim, and then her mother paid the infusion provider. The problem was that, over the years, the mother had paid less than the total amount due – and then she passed away. The infusion company got in …

Common Courtesy and Who Owes What? Continue Reading

Monetizing, Scaling – Making Smart Choices Affects Your Advocacy Practice and Income

An email this week comes from one of our APHA members, who I will call Bernice, who reminds me of how easy it is to lose sight of what is important to us when it comes to building our advocacy practices. Bernice is in the process of entering a business plan competition which, if she wins, will provide her with a $10,000 grant to help her grow her practice. Her concern is, that in order to win the money, she is going to have to write a business plan that’s about “going big.” From her email to me: “We have …

Monetizing, Scaling – Making Smart Choices Affects Your Advocacy Practice and Income Continue Reading

Health Advocacy Ethics – Conflict of Interest? Or Important Service?

A recent conversation with a handful of knowledgeable people, people I respect a great deal, yielded two different outcomes – either a loud “yes, of course!!” or a loud “no, no way!” So I want to know what YOU think. As a prelude to the story – the question I will ask you at the end is: Should Gwen become Mrs. Smith’s healthcare proxy? Can she ETHICALLY make that shift? (We are not asking a legal question here ? only a question of ethics.) Mrs. Smith is 90 years old and until recently was quite healthy. She is alone; her …

Health Advocacy Ethics – Conflict of Interest? Or Important Service? Continue Reading

Cruel to Be Kind and Kind to be Cruel

I received an email from a woman named Irma. She wants to become a health advocate, to assist people in her community who have Alzheimers. (Bless her for that.) But she was laid off from her job, and doesn’t have any money. She asked me if I would let her join Alliance of Professional Health Advocates for free so she could “learn how to do it.” Irma’s request was not the first I’ve received over the years. I am also asked to give people free copies of my books, and even loan or donate money to help them get started …

Cruel to Be Kind and Kind to be Cruel Continue Reading

It’s Not Marketing. It’s Teaching.

nails on the chalkboard

We’re in the final stages of putting together the Advanced Marketing Handbook (scheduled for release in early October 2014) – and as I was reviewing parts of it this week, I had a thought to share with you that may make your marketing a bit easier to digest. Here’s what I know (based on the dozens, maybe hundreds of conversations I have had with advocates over the past few years)… Most of you appreciate marketing on about the same level as nails on the chalkboard. (Oh dear, I digress, but do they even put chalkboards in classrooms anymore? !!) Yes, …

It’s Not Marketing. It’s Teaching. Continue Reading

Chutzpah! Know When It Crosses the Line

One of my favorite words: Chutzpah! Pronounced “hoots-pah.” A Yiddish word translated as “shameless audacity” or “supreme self-confidence,” as in (according to Merriam-Webster) “personal confidence or courage that allows someone to do or say things that may seem shocking to others.” …. and sometimes a trait required by the most effective of health and patient advocates. Do you have chutzpah? And more importantly, do you know how and when to use it? I ask this because I think there are appropriate times, and inappropriate times, when an advocate needs to showcase his or her chutzpah. Lately I have experienced both, …

Chutzpah! Know When It Crosses the Line Continue Reading

Babbling Will Get You Nowhere

thumb down

Margaret needs help for her aging father who lives 600 miles away from her. She wants to find someone to accompany him to doctors appointments, someone who can review and organize his medical bills as they arrive, and someone who can discuss his medical needs on a three-way phone call (Dad, Margaret and an advocate) once each week. Dad is happy with the idea and is willing to pay for the service. The “perfect” client, right? Here’s how I know Margaret’s story: She sent an email to our “info” email address at AdvoConnection, asking for the best way to find …

Babbling Will Get You Nowhere Continue Reading

APHA Blog : The Alliance of Professional Health Advocates
Scroll to Top