media

Looking Beyond the Headlines Can Improve Your Recognition

reading the headlines

Here we are, rounding the corner into 2021, heaving a sigh of relief that 2020 is behind us, and contemplating how we can improve our outcomes – in particular our business outcomes – in this new year. I have a suggestion for you that can help you achieve that! My suggestion begins with the fact that most of us take at least a glance at the headlines every day. Some of us more news-junkie types take more than a brief glance. So if keeping up with the news is something we’re already doing every day anyway, why not put that …

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Bogus Claims Will Come Back to Bite You

(This post is being published in May 2020 – in the midst of the pandemic – when many advocates are working from home, and hopefully taking time to update and improve their business practices. I hope the message here rings true for those of you – the few of you – who need it, and that necessary changes will be made accordingly.) ….. True confessions here! I met my husband on Match.com. We met and married in 2006. Today we continue to live our happily ever after. Prior to meeting him, I dated a handful of other (so-called) gentlemen I …

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(Update #4) Finding Opportunities During this Crisis

Covid-19 Update: April 1, 2020 Sadly, but not surprisingly, I know those of you in practice just aren’t hearing much from new business / clients these days. Beyond the fact that everyone still appears to be in shock over this crisis (no surprise – aren’t we all?), I’m sure most people who might have been reaching out for help feel like even advocates would be helpless. After all – we’re all shut in. Even in areas where that’s not the law, smart people – the ones who reach out for private advocates – have taken those steps themselves. During the …

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Need More Clients? 3 Marketing Realities and Resources

marketing target

“My directory listing doesn’t attract enough clients. What am I doing wrong?” “I get calls, but we hang up the phone without a contract! What am I doing wrong?” “I finished working with my client and don’t have anyone else to help. Now what?” These are questions I am asked frequently and repeatedly. Maybe you have the same ones! The answer to each one relates to marketing.

Political Controversy: We Are Being Tested Once Again

I’m a political being and a news junkie. Can’t help it. It’s in my blood – literally – because both my father and grandfather (Dad’s father) were journalists, both avidly interested in politics. In fact, Grampa’s beat was Congress for Gannett Press in Washington, DC. (Reginald F. Torrey) See? I come by it naturally. Which is why the news of last week, the impeachment inquiry into Donald Trump’s actions, is painful to me. Now – do NOT get me wrong. It’s not painful because I do, or do not, disagree with it! That’s not it at all.

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