advocate marketing

I’ll confess that I’m not a big football fan. And I’m certainly not a big fan of sports metaphors (which actually drive me crazy in business because I think they are exclusionary – not everyone understands them.). But I am a fan of learning good business lessons from the experiences we have and the activities that are going on around us. And the lessons we can pull from the Superbowl are, well… super. So please forgive the sports metaphors for the moment, and see what you can learn: 1. The Superbowl is about excellence. Only the top two teams in […]