advocate marketing

Gallimaufry: Your Questions, Some Answers, Media and Just Stuff

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Last summer I came upon this great word – a word I had never heard before, but which can be used in so many aspects of conversation and life! The word is “gallimaufry.”? It means a hodgepodge, a jumble, or confused medley of things – items, ideas, anything at all. It’s a great word for an advocacy entrepreneur! It describes the many ideas that come together to define challenges and create solutions, or the many activities it takes to achieve success, or even the creative approaches it takes to help our clients, or help each other. I’ve even adopted the …

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The Best 3 Minutes and 16 Seconds You’ll Spend Today, This Week, Month or Year

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One of our APHA members* forwarded this video link to me, interested in the idea posed about starting one’s practice before it is perfect. So I watched it… And watching it was perhaps the best 3 minutes and 16 seconds I have spent on business motivation in a very long time. So I ask you, too, to spend your next few minutes viewing it – then come back here for a few comments…. Standing Out in a Noisy World “tap” “tap” “tap” “waiting for everyone to come back to this post….” “tap” “tap” “tap” OK – so in those few …

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It’s Not Marketing. It’s Teaching.

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nails on the chalkboard

We’re in the final stages of putting together the Advanced Marketing Handbook (scheduled for release in early October 2014) – and as I was reviewing parts of it this week, I had a thought to share with you that may make your marketing a bit easier to digest. Here’s what I know (based on the dozens, maybe hundreds of conversations I have had with advocates over the past few years)… Most of you appreciate marketing on about the same level as nails on the chalkboard. (Oh dear, I digress, but do they even put chalkboards in classrooms anymore? !!) Yes, …

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The One Thing You Must Do to Grow Your Advocacy Practice (and Take a Vacation, too)

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The answer to this notion of “the one thing you must do” boils down to trust, although maybe not in the way you’ll expect… I say this to you, with the keen awareness of the fact that trusting isn’t something I do well. Having spent the first half of my life as Pollyanna reincarnated, then having been burned by too many people I DID trust along the way, including an ex-husband, an ex-business partner, and the notorious reason for all this empowerment and advocacy work of mine – the doctors who I trusted to help me whether my mysterious odyssey …

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Veterans, Soldiers, the VA – What They Represent to Private Patient Advocates

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dads grave marker

A Memorial Day Tribute My husband is retired from the Air Force* after serving for 20 years during the Vietnam era. My father served in the Army Air Corps during World War II. These two veterans, the men I have loved the most, and who represent millions of other American soldiers, men and women, deserve all the respect Americans can possibly muster not only Memorial Day, but every other day of the year as well. I raise this point because like you, I’ve been hearing and reading about the problems veterans have had getting the care they need from the …

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When Your Competition – Isn’t

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(Updated February 2017) Recently we relaunched one of our APHA networking benefits, Special Interest Groups (SIGs). They provide members with the opportunity to connect with like-minded professionals to discuss any topic relevant to their work. For example, all members who live in Idaho might want to connect with each other. Or those who offer mental health advocacy services can share ideas. Others with interest in working strictly with seniors, or all our physician members, or even a group of Stanford grads (yes we have a handful!) SIGs help us connect with those who share our interests and experiences. One group, …

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Oh, It Was Nothing, Really

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As advocates working for clients with grave medical problems, or clients who battle their insurance companies to get what they need for their care, or could lose their entire financial foundations due to overwhelming medical bills, our work results in lifesaving and quality-of-life saving outcomes every day. That’s what we do. And then, when someone thanks us, way too many of us deflect the compliment. “Oh, it was nothing, really.” Nothing? It’s as if we are embarrassed to have been thanked, even though we are – secretly – pleased. This disconnect in our response to being thanked and recognized came …

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