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Why It Takes So Long to Acquire a New Client

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We live in an instant gratification world, don’t we? I suppose we could harken back to BF Skinner’s hungry rats, then combine that with the expectation of instant answers we get from the Internet to understand why we, as human beings, want and expect everything to happen the MOMENT we want it to happen! Think it… will it… snap your fingers – there it is. This concept came to mind after a conversation with my husband. He recently retired from his field engineering career. He loves to golf and fish and this time of the year, doesn’t lack for anything […]

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Misleading Headline Provides an Opportunity

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This week the Chicago Tribune featured patient advocacy as a growing trend – a marvelous exposure to private advocacy for the uninitiated (uninitiated = most of the known universe). Several of our APHA members were mentioned in the article and for the most part, it was an excellent representation of the status of private advocacy. Except for the headline: Now, most of us are intelligent enough to know that headlines are created to suck in readers, and too often, intentionally focus on some point that doesn’t really represent the story – just draws those readers. And so it was with

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It’s a Thing!

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One of my favorite activities as the director of the Alliance of Professional Health Advocates is conducting the APHA workshops in business and marketing that we offer a few times each year. One reason I enjoy them so much is because I meet our APHA members – passionate people who plan to improve their business and marketing knowledge in order to strengthen their practices. It is TRULY and ALWAYS a pleasure – and fun. My absolute favorite workshops are those where I learn as much from attendees as I teach to them. And so it was recently in Phoenix, Arizona

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A New Year, and the Responsibility of Potential

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“Happy New Year to you and much happiness and success in 2015!”… You know that all business conducted by email or holiday card during the past few weeks has ended with just that greeting – or variations on that theme. It can be the hollowest of greetings – not that you don’t really wish the person you’re writing to success and happiness – of course you do! But usually when we add it to a casual correspondence because it’s easy, it’s simply cordial – a good ending – without much thought to what’s behind it. But this holiday season, I’ve

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Santa Can Teach Us Advocates Plenty About Good Branding

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The holidays are here! And whether or not Santa plays a role in your own celebration, you have to give it to him – he may be THE most recognizable brand in the world. It struck me this week that what Santa stands for, and what advocates stand for, are very similar: selflessness and improving others’ lives. So what can independent health advocates learn from Santa Claus about branding ourselves, our work, and our practices? Plenty. Basic branding is based on three things: 1. Recognition We all recognize Santa. Even variations on Santa imposed by others – we still know

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The Weakest Link

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Remember that TV show from a decade or more ago? When a contestant failed to answer a quiz question correctly, the host would sternly declare, “YOU ARE the WEAKEST LINK. GOOD-BYE!”? Remaining, of course, were the more knowledgeable contestants, presumably a stronger chain of smarter people who could get the job done. Oh man, how I wish I had been able to invoke that host’s dismissal powers this past week! As both my husband and I had to deal with different parts of the healthcare system, we encountered roadblocks – the weakest links – and in each case, we had

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And They Called it Puppy L-o-o-ve

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…. Remember when you were a teenager in puppy love> Oh! You couldn’t stand to be away from the new person in your life! You knew you would love each other forever – but the rest of the world that was getting in the way of that love. THEY thought you were too young, but you knew better! …. And they called it puppy love Oh I guess they’ll never know How a young heart really feels And why I love her so It was the highest of highs, finding love for the first time! Like no other, you couldn’t

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