advocate marketing tools

What Does It Take to Be an Overnight Success?

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If I could wave a magic wand… …  and any potential private, independent patient advocate who reached out to me for support in getting his or her practice up, running, and successful would be just that – an overnight success! Well, OK. Maybe not. Hear me out… In the past few weeks, in my usual email or phone exchanges with dozens of patient advocates, there have been recurring themes. See if any of these sound familiar: Business is picking up, but I really could use more. Business is slower than I would like. I’m not sure how long I can …

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Imagine a Friend’s Night Out and Dial-a-Mentor All Rolled Into One

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You’ve run into a hurdle with your advocacy work. Maybe your client has a challenge you can’t seem to solve for him, or the hospital is standing between you and your client’s medical records…. Or maybe you are just stuck for a good marketing idea, and you know you’ve got an opportunity, you just can’t get your arms around it…. Maybe you have a special interest topic in advocacy, like mental health, or legal mediation, or insurance claims or…. yes, I could go on and on. You need resources – but where can you go to find the help you …

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Ticked Off Applicants Help Us Clarify the Mission

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burning words

(Updated February 2019) Since the first of the year, we’ve had a record number of applications for membership in the Alliance of Professional Health Advocates (APHA), in particular those who want to be included in the AdvoConnection Directory. You may know that we have two kinds of memberships: PACE memberships for those who are just beginning to plan for a private advocacy practice (and who do not appear in the directory.) And Premium memberships for those who are preparing to be listed in the AdvoConnection Directory by patients or caregivers who are looking for help. It may surprise you to …

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Hospital Providers Come to Patient Advocates’ Defense

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Last week I had the opportunity to speak to two groups of hospital quality personnel; those folks who work in hospitals who are charged with overseeing the safety of their patients. They are QIOS, that is, Quality Improvement Officers – and their jobs depend on making sure that their body of patients this year are safer than their body of patients were last year, that next year’s patients are safer than this year’s, and so forth. My overall message was “let patient’s help”- the idea that no one cares as much about a patient’s good outcomes than the patient and …

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Healthcare System Challenges in 2013 Create Opportunities for Advocates

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The healthcare times, they are a-changing! As we wrap up 2012 and look forward to next year (or perhaps, by the time you read this, it will already be 2013), there are a number of issues and challenges patients – our clients – need to be concerned with. Take the time to become familiar with these updates and challenges, alerts and warnings; they may create marketing opportunities for you as you alert potential clients that you can solve them as a part of your service. I’ve written about them here: Some are simply updates to how the system is managed …

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Seize the Moment! A Free and Easy Marketing Tip for Advocates

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It’s the best kind of marketing tip. There’s no cost to execute, it doesn’t take much time, and if your target audience is seniors, it’s a sure fire way to put you in front of them, providing an opportunity to describe your services and the benefits of working with you. No – it’s not public speaking. No – it’s not about “making the sale.” It’s much more subtle, and incredibly useful. While I don’t do this often, I’ve decided to reserve this tip for Premium and PACE members of The Alliance of Professional Health Advocates only. In order to find …

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“In the Mood” – How Glenn Miller, Johnny Mercer and the Andrews Sisters Helped Dad Weather His Pain

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Man Relaxing with Music and his dog

I’ve just returned from Florida, having spent almost two weeks with my sisters, taking care of details since Dad died. There were plenty of tears – of course. But even more, there was laughter! Because despite our mourning, we shared many marvelous family memories as we uncovered this treasure (good grief – our grade school report cards!) or that one (did we really wear our hair like that in the 80s?) And of course, there were the conversations. Quite surprising, more than 100 people  attended Dad’s memorial service. It was a memorial service like few others – exactly what Dad …

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