advocate marketing tools

Coopetition – But Don’t Give Away the Farm

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farm - barn

Many readers of this blog know that prior to devoting my career to patient empowerment and patient advocacy, I owned a small marketing company that worked specifically with service professionals and small businesses. I had clients of every flavor, from manufacturing companies to hair salons, from lawyers to book authors, to cookie-bakers and small distribution companies – a gamut. An important part of my work was mentoring – helping others who wanted to be in business grasp the basic concepts that were necessary, helping them apply those concepts to their own fields, then jump in with both feet. I truly …

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Watching the Headlines for Opportunities

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A link on Twitter precipitated today’s post and idea for you. It contains a challenge, too! See below. The tweet linked to a news article: A second set of eyes cuts errors at HCMC. It tells about an initiative at Hennepin County Medical Center (Minneapolis) that cut the medication errors found in patients’ discharge paperwork from 92 percent – to zero. 0. Nada. No medication errors. Impressive. Now, if you or your patient-client happens to be discharged from Hennepin County Medical Center, that’s great news. But the article got me wondering – what about the other 99.999 percent of discharged …

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A One Word Resolution for All Advocates

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Greetings at the top of new year, with hopes you had a great holiday season and you’re getting prepped for success in 2012. I always feel a bit of inertia after taking a break, or a vacation, or when my world has slowed down for some deep breath-taking for awhile…. that is, my body at rest still wants to stay at rest! And when I hear about “resolutions” – geesh – that sounds too much like work. So, as we are bombarded by media talking about this resolution or that, I have one simple one for many of you – …

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Putting WOM to Work for You

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man speaking

(Originally published in November 2011. Updated November 2019) One of our APHA members got in touch after a talk he gave to his local Rotary Club. He was disappointed in the turn-out and wondered whether all his effort was worth it. After our brief email conversation, it seemed that sharing some of the important points might be a good idea since you might run into some of his same issues. Those issues are based on presentation and expectations. So let’s take a look. Public Speaking, whether there are 5, 50, 500 or 5000 people in attendance is a great form …

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And Above All – Establish Trust

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For many years I’ve heard from patients across the country with questions about their healthcare. Not medical questions; rather questions about something in the healthcare system that isn’t working the way they want, or expect it, to work. They can’t get their doctors to answer their questions, or the insurance company has turned them down for a test or treatment, or they got a bill they didn’t expect – or – ______ (fill in the blank with hundreds more questions!) There is one theme that runs through every question; – that is – a lack of trust. In every case, …

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Tooting Your Own Horn, and Playing a Tune People Want (and Need) to Hear

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My last two posts have focused on why it’s important for those who want to succeed as private patient advocates realize that their success won’t rely on just their advocacy skills. The bottom line is that success is NOT about an advocate’s skills. Success is dependent on the balance of perception, needs and knowledge on the part of potential clients and the capabilities of advocates to fulfill them. And that means that success is dependent on the advocate’s understanding of how to run and promote a business. In other words: Succeeding in the business of private patient advocacy requires two …

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Your Success as a Patient Advocate Isn’t About You

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There’s a guy who has developed the formula for determining winning lotto numbers correctly 92.6% of the time. He’s so good at determining those winning numbers that all 50 states, plus the Irish Sweepstakes and the Nigerian Lottery, have banned him from playing their games. He’s been escorted away from more scratch-off ticket vending machines than anyone can count. And he lives around the corner from you. Now – hold that thought. ………………………………………….. Dorothy spent 28 years as a pediatric nurse, first in a busy peds practice where she had a marvelous reputation as a knowledgeable and caring professional. Then …

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