advocate marketing tools

What’s a Bad Outcome? And Where Does the Fault Lie?

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Scenario: Joan, age 75, living in Ft. Lauderdale, was diagnosed with Stage IV Ovarian Cancer. Joan’s daughter, Beth, who lives in Kansas, contacts Maxine, a private patient advocate and RN who works in Ft. Lauderdale, to help her mother. Joan, Beth and Maxine have extensive conversations about the care Joan will need. The decision is made that Joan will need surgery and chemo. Maxine is hired to oversee the care since Beth lives so far away. The surgery goes well. The hospital stay is typical. Joan is discharged from the hospital, but three days later begins to show signs of …

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More on the Paralysis of Analysis – It’s All About the “M” Words

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Last week’s post about Paralysis of Analysis – a situation that many almost-professional private patient advocates find themselves in – those who hesitate to take that last step – the step of reaching out to new people and asking for payment for their services – the switch from volunteer (I can do this, I’ve done it dozens of times before) to paid professional, in business, make no excuses, doin’ it for a living paid patient advocacy…. It really struck a nerve. One advocate wrote and asked whether I’d been reading her diary. Another said she felt like Robert DeNiro in …

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Recognizing Private Professional Patient Advocates

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This is it! Private Professional Patient Advocate Week (PPPAW)? is recognized this week, March 11 to 17, 2012. It’s a time to help patients and caregivers learn the many ways they can benefit from the assistance of private patient and health advocates and navigators. This year there are 21 people participating as featured advocates on the special website developed for them. They have shared stories about their successes, and we invite media to contact them and interview not only these fine advocates, but the patients and caregivers they have helped, too. A sample of stories: A man who contacted one …

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The 2012 Schueler Patient Advocacy Compass Award Winner Is…

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Announcing the 2012 winner* of the Schueler Patient Advocacy Compass Award… Elisabeth Russell of Patient Navigator in Vienna, Virginia. Congratulations Elisabeth! Elisabeth was the unanimous choice of the selection committee – although – the choice was not an easy one to make. All applicants were outstanding examples of excellence in their service to their clients. Competition was stiff. There were no wrong choices. A few excerpts from Elisabeth’s application: Patient Empowerment: Patient-empowerment is the reason I wrote the series of “Roadmaps” that is available on my website. They are self-contained guides in the areas of Medical Management, Advocacy and Patient …

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When Is Potential Competition the Best Thing That Ever Happened to Your Business?

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(Posted February 2, 2012) One of my favorite restaurants is an Italian place called Dominick’s. The food is always delicious, the pasta, sauces and dishes are homemade (you cannot beat their meatballs!), the wait staff is always friendly and the prices are fair, too. It’s a family place, with a busy bar and a glass-fronted bakery case with the most sinful-looking desserts. There’s only one Dominick’s, and sometimes it’s so busy that the wait can be well more than an hour. (I’ll bet you have a Dominick’s in your town, too, even if it’s called Antonio’s, Nick’s or Enzo’s – …

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Some High Profile Marketing and a Review Opportunity, Too

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Deviating from my usual advice or issues-type post, I have a couple of invitations for you today. In both cases you’ll be helping yourself and helping future health or patient advocates, too. Invitation #1: Tell a success story. Many of you know that (in my “other life”) I write about patient empowerment – issues, concerns, advice and tips. One thing I am reminded of every day is that many people have no idea that such a service as private patient advocacy exists. They may even see references to patient or health advocates or navigators who can help them weather their …

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Advocacy, Politics and the 2012 Elections

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I’ve been in Florida for the past week, working, advocating, feeling my jaw clench and my back go up each time I’ve seen or heard a commercial or watched a newscast that focuses on one of the Republican primary candidates. (As an aside – it’s not because they are Republican – it’s because the commercials are so nasty, denigrating, and insulting or because the candidates or their henchmen say such nasty, denigrating, insulting things about each other.) Florida, of course, is the next primary state, to where all the candidates will rush once the results are in from South Carolina. …

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