Using Advocacy Specialties to Create Niches
When I glance at the many topics our AdvoConnection members post about in the Forum, I find certain people posting on certain kinds of topics. That leads me to believe that they have special interests – or expertise – in those topics…. Which leads me to thinking that the patients and caregivers who are hiring them have interest in those topics, too. So why not use them in marketing? For example: One such topic has developed around interest in integrative approaches to care. At least one of the health advocacy educational programs was developed to focus strictly on integrative care. …
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