What Do Insurance and Success Strategies Have in Common?
I know. Those two terms – insurance and success strategies – rarely show up in the same sentence in the patient advocate world, right? So bear with me. I follow a company called IDEO on Twitter. @IDEO is a creative think-tank which credits its enormous success to its corporate values. When IDEO talks, those-in-the-know listen. Recently IDEO’s CEO, Tim Brown, shared a marvelous lesson, and it’s particularly useful for advocates. The reason this particular lesson is so appropriate for us is because there are so few of us, and because we are all striving to create success by building a […]
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