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Marketing the Pivot: Getting Our Clients Back into Their Health Groove

vinyl record grooves

As we all know, the pandemic has thrown so much of life into a tailspin! We’re constantly reminded that in order to get our lives back, we must pivot. We’re all resetting our personal lives. We’re resetting our work lives, too, as more and more of us (and the rest of our worlds) are getting vaccinated, and are opening up. After a year of pivoting in one direction, we’re now having to pivot again – back to, or into our new normal. As smart advocates and care managers, we must also remember this is true for our clients, too. For …

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Just What Does It Take to Be a Successful Patient Advocate?

strong and self-confident

I heard recently from a woman who represents many of you. Specifically, she wanted to know whether she could be successful if she committed herself to advocacy. She isn’t sure if she knows enough to be able to handle every client situation that comes her way. She wanted a pep talk. She wanted me to convince her that she knows enough. Yes, it was time to invoke one of my favorite quotations, provided to us by Henry Ford of Model “T” fame: “If you think you can do a thing, or think you can’t do a thing, you’re right.” The …

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What Do You Want to Learn?

While many independent advocates and care managers spent their holiday time either celebrating, spending time with their families, and/or putting out fires for clients… I’ve been right here at my desk during the holidays, preparing for THE LAUNCH. It’s been SUCH a long time coming…many years, really. Certainly not because the will wasn’t there, nor because the technology wasn’t available. I plead only the lack of enough hours in my days along with a few conflicting priorities (like completing the launch of patient advocate certification, and rebuilding the AdvoConnection profiles site, and moving 1200 miles!)? Those aren’t excuses. They were …

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APHA Blog : The Alliance of Professional Health Advocates Scroll to Top

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