To Gain a New Client, You’ll Have to Break 2 Bad Habits
The phone rings. It’s a new, potential client calling. You answer, “This is Joan Advocate. May I help you?” The client, Juanita, is relieved to hear your friendly voice. She launches into her story about the doctor not listening to her, and that she can’t fill her prescription because it’s too expensive. Then she asks if you can help her.
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