money

Science, Darwin, and Advocacy Ethics

“Back in the day” there was a piece of advice that admonished us to remember that if you went on a first date, or when you invited the boss to dinner, or while you were at work, or during similar scenarios where you needed to be aware of the sensitivities of the company you kept, you should make sure you avoided conversations about religion and politics. The reason to avoid those conversations with folks was clear: you always wanted to be sure you didn’t offend someone else at the beginning of a friendship or relationship or ongoing with people you …

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Confessions of a Failure

duck - failure concept

Think of the successful business people you know or know of. They probably run different kinds of businesses, even non-profits. Their businesses are different sizes, too – from solopreneurs to multi-national conglomerates. They represent different sectors of business from manufacturing and selling products to offering personal services – and everything in between. What is the first thing most of them have in common? Most of them, at one time or another, have failed. Some of their failures were highly visible – and well publicized. Some of their failures are never to be spoken of (meaning we have no idea what …

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“I’ve done advocacy for friends and loved ones all my life. Now I just want to get paid for it!”

ask for money

I wish I had a nickel for every time someone told me “I want to join the Alliance of Professional Health Advocates because I’m good at advocacy, I’ve done it for years for friends and family, and now I just want figure out how to get paid for it.” Honestly> Sometimes those words make me want to scream, because I know they will never make that leap. The problem is, no matter how simple the answer, no matter how many opportunities they have – the majority of people who can make that statement will never be paid for independent advocacy …

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Are You the Chicken? or the Pig?

If you consider a bacon-and-egg breakfast, what is the difference between the chicken and the pig? It’s a question that determines commitment. While the chicken can produce many eggs over a lifetime, the pig can produce bacon only once. The chicken may be involved in the breakfast, but the pig is totally committed. So what does that have to do with independent advocacy?

Charging on a Sliding Scale Just Creates a Can of Worms

sliding scale can of worms

Most advocates and care managers I know have huge hearts. They want to help everyone who needs help! They truly dislike having to charge money for their services (because many have done this work for free for friends and loved ones for a lifetime). Further, in many cases, they don’t give themselves credit for being as capable as they are. So they struggle. They ask themselves how on earth they are going to ask for money from these (possibly desperate) people who contact them, especially when: They are new, and haven’t worked in private practice for very long (if at …

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Need More Clients? 3 Marketing Realities and Resources

marketing target

“My directory listing doesn’t attract enough clients. What am I doing wrong?” “I get calls, but we hang up the phone without a contract! What am I doing wrong?” “I finished working with my client and don’t have anyone else to help. Now what?” These are questions I am asked frequently and repeatedly. Maybe you have the same ones! The answer to each one relates to marketing.

Assessing Value: The Cost of Meat and Potatoes

An Open Letter to an Advocate Who Questions Her APHA Membership Received last week from Esther (not her real name): If you would please clarify a few things I’d really appreciate it.It’s time for my PACE membership to renew and I am trying to decide whether to spend that money. I want to have my name listed in your directory in the future, but your Premium membership is quite out of my budget. . Do you not offer beginner discounts? Secondly, I currently am an unemployed family caregiver and have no income. A basic renewal at $49, which is more …

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