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Part III: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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Yes, Part III, as promised in our second installment when we continued with three additional attributes of successful advocates. Find Part I of the Dirty Dozen. Find Part II of the Dirty Dozen. This week we are concentrating on marketing skills. Many readers know I believe most assuredly that no advocate can successfully establish an independent, private practice unless he or she effectively markets his or her abilities and availability. Period. Which of these describe you and your abilities? Which of them do not? Where do you go from here? Do your own assessment! 8. Effective marketing begins with good […]

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Direct to Patients: Frank, Honest, and Motivational

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In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us. Find the right people. Share the right messages. The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health

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Hey Little Girls: Yes, Women Can Be Brilliant!

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(To my gentleman readers – please pardon this week’s post. You are more than welcome to read it, of course, and there will be advantages to doing so, but it’s really aimed at the females among us. That will make sense momentarily.) This week’s post comes as a result of three experiences from the past few weeks, all reminders of the necessity of tooting one’s own horn. We’ll set the stage with one of those experiences; that is, publication this week by the AP of this article Little girls doubt that women can be brilliant, study shows Now, I’m a

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Repeal of the ACA… So Now What Should We Do?

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Last week marked the inauguration of the 45th president of the United States. No matter your feelings about him or his politics, he’s here to stay, presumably for the next four years, alongside a Republican majority in Congress. The first order of business? Repealing the Affordable Care Act (ObamaCare), the legislation under which many of us are able to get, and afford, healthcare insurance, and access to the care we need. With the stroke of a pen, the icing on the repeal cake was completed within the first few hours of the new president taking office. Congress had already baked

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2017 State of Patient Advocacy and the Alliance of Professional Health Advocates

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As we kick off 2017, let’s look at the past year in review. What is the status of this profession of health and patient advocacy? How well is APHA serving the needs of patient-clients and its members? We began 2016 with a similar reality check. The bottom line was that our profession is growing, but not nearly fast enough! The need for our services is so very much larger than the number of people to fill it. That status has not improved; in fact, the need is bigger than ever before. In that same vein, but without including the more

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An Advocate’s Website Checklist

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As we close in on the end of the year, many of you are (or at least should be) in the process of reviewing your marketing plans in preparation for the new year. Others among you, those who are just getting started with building advocacy practices, may be looking at ways to improve what you’ve started (or maybe you even just hope to get started!) Among the marketing tactics we should all be using is a marketing website. In fact, except for finding public speaking opportunities, your website is arguably THE most important piece of marketing you can use. Most

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What the Presidential Election Results Mean for Patient Advocates

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When President Barack Obama ran for office in 2008, healthcare reform was already an enormous and contentious topic. In those days, I was invited to speak to dozens of groups of patients and caregivers to help audiences sort out the issues that comprised healthcare reform so they could, on their own, decide which aspects (if any) were important to them. From the concept of “universal” healthcare through a public option, to coverage for pre-existing conditions, to portability, tort reform, free vaccinations to develop “herd immunity,” and many more, we looked at the whole of the topic as objectively as possible.

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