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(Update #2) Fostering the Right Attitude for Your Clients and Your Practice

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Covid-19 Update: March 19, 2020 During the past week, as the coronavirus / COVID-19 crisis has taken over our lives, I have heard from many advocates who are taking all the steps needed to stay safe, who tell me they are recommending such steps to others, and that (in the words of one) they are “just planning to wait it out until this all blows over.” No NO No No No! That is NOT the right thinking for smart practice owners! In fact, it’s just the opposite of how we should be looking at our world right now, as follows: […]

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Patient Advocates and the Coronavirus

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corona-virus

Unless you’ve been living under a rock, you know you can’t turn on the news, read news online or in a newspaper, or attend an event, or go anywhere – in person or online – without seeing or hearing something about the 2019 coronavirus. It’s the only health-related story that can knock the horror of uncontrolled medical bills lower down the list of headlines. And, of course, because its eventual impact is totally unknown, it frightens people in ways only the media knows how to frighten people. Since we all work in the world of health and medical care, and

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Charging on a Sliding Scale Just Creates a Can of Worms

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sliding scale can of worms

Most advocates and care managers I know have huge hearts. They want to help everyone who needs help! They truly dislike having to charge money for their services (because many have done this work for free for friends and loved ones for a lifetime). Further, in many cases, they don’t give themselves credit for being as capable as they are. So they struggle. They ask themselves how on earth they are going to ask for money from these (possibly desperate) people who contact them, especially when: They are new, and haven’t worked in private practice for very long (if at

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Need More Clients? 3 Marketing Realities and Resources

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marketing target

“My directory listing doesn’t attract enough clients. What am I doing wrong?” “I get calls, but we hang up the phone without a contract! What am I doing wrong?” “I finished working with my client and don’t have anyone else to help. Now what?” These are questions I am asked frequently and repeatedly. Maybe you have the same ones! The answer to each one relates to marketing.

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Families Need You: A Thanksgiving Opportunity

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Thanksgiving and the rest of the holiday season are right around the corner. Smart health and patient advocates and care managers can find this season to be a golden opportunity to expand their reach in many positive ways. The holidays are family times. Generations come together. Inevitably someone is facing a health and/or health system challenge. Aunt Joan has a new cancer diagnosis and hasn’t even considered a second opinion. Dad needs help sorting out his meds, while daughter Francine questions about whether he’s taking the right drugs at the right times, or whether the prescriptions he’s taking are causing

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Political Controversy: We Are Being Tested Once Again

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I’m a political being and a news junkie. Can’t help it. It’s in my blood – literally – because both my father and grandfather (Dad’s father) were journalists, both avidly interested in politics. In fact, Grampa’s beat was Congress for Gannett Press in Washington, DC. (Reginald F. Torrey) See? I come by it naturally. Which is why the news of last week, the impeachment inquiry into Donald Trump’s actions, is painful to me. Now – do NOT get me wrong. It’s not painful because I do, or do not, disagree with it! That’s not it at all.

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