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Part III: The Dirty Dozen Skills, Abilities, and Attributes of Successful Health and Patient Advocates and Care Managers

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Yes, Part III, as promised in our second installment when we continued with three additional attributes of successful advocates. Find Part I of the Dirty Dozen. Find Part II of the Dirty Dozen. This week we are concentrating on marketing skills. Many readers know I believe most assuredly that no advocate can successfully establish an independent, private practice unless he or she effectively markets his or her abilities and availability. Period. Which of these describe you and your abilities? Which of them do not? Where do you go from here? Do your own assessment! 8. Effective marketing begins with good […]

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Don’t Let HIPPA* Drag Us Down

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Today I’m sharing a beef about HIPAA. Respect for our profession is at stake. Remember, one of our goals is to become one of THE most respected of professions who work in the healthcare system. Today’s post is an ode to that goal. HIPAA is the acronym for the Health Insurance Portability and Accountability Act. (It often surprises people to learn that the P in HIPAA has nothing to do with privacy, because that’s the specific reason we must deal with it – for privacy’s sake.) Advocates are no strangers to HIPAA, even though we are still unsure about whether

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Direct to Patients: Frank, Honest, and Motivational

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In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us. Find the right people. Share the right messages. The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health

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An Advocate’s Website Checklist

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As we close in on the end of the year, many of you are (or at least should be) in the process of reviewing your marketing plans in preparation for the new year. Others among you, those who are just getting started with building advocacy practices, may be looking at ways to improve what you’ve started (or maybe you even just hope to get started!) Among the marketing tactics we should all be using is a marketing website. In fact, except for finding public speaking opportunities, your website is arguably THE most important piece of marketing you can use. Most

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Carly Simon, Ketchup and an Advocate’s Secret Sauce

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Many readers of this blog (members of The Alliance of Professional Health Advocates) know we’ve been burning the candle at both ends trying to complete the build of the new APHA membership website. Short of raising my two daughters, I think it’s the biggest project I’ve ever undertaken – just enormous – hundreds of resources and thousands of pages – and I’m happy that it is now complete! (Or at least as close as it will ever be – these things are never truly complete.) Along the way, I’ve learned a few lessons about how to approach the work that

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… and Now the New York Times

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Over the years I’ve been asked this so many times – when do I think health and patient advocacy as a well-known profession will “arrive?” As if there should be some sort of date on which a switch is flipped and the world begins to recognize, then hire independent advocates to help them navigate the healthcare system. Truth is, I’ve been expecting that tipping point for years. But (true confession) the evolution has been slower than I anticipated. Despite my 30+ years of business experience, working with every size business in every area of business imaginable, my crystal ball is

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How to Overcome the Biggest Challenge in Patient Advocacy Today

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Updated June 2018 Recently I was asked my opinion on the biggest challenges in patient advocacy as we turn the corner to 2016. I didn’t hesitate with my answer. I know exactly what those huge challenges are. So I shared my answer, which I’ll also share with you in a minute. As an individual, your answers might be slightly different from the ones I see. You might consider your biggest challenges to be recognition of the profession by potential clients, the ability to get people to pay for your services, the juggling of business as well as your advocacy work,

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