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Kickstarting 2018: The ONE Key Exercise that Will Propel Your Practice Success (and a giveaway, too!)

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Happy New Year to you! And so begins another year of improving patients’ healthcare system outcomes in one way or another, and realizing we are making a huge difference in people’s lives! We’re going to dive right in to the new year looking at the ONE imperative exercise I have come to believe will make you successful. Can you commit? WILL you commit? It won’t cost you money (well, OK, maybe the cost of a latte.) It will cost you some time. And it will make all the difference in the world to your practice-building, the patients who need you, […]

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Top 10 “Best Of” APHA Posts: 2017 in Review

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As 2017 comes to a close, I thought it might be interesting to take a look at the blog posts you, my readers, considered to be most worth your reading time. Using post analytics, I’m able to see how many of you have read each of the 44 posts from 2017. Then, accommodating for the fact that some posts have been online for 11+ months, while others were just posted recently, it’s easy to tell which ones captured your imagination (or google’s search interest) to make the assessment. So here are the top 10 posts (well – OK – I

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What Matt Lauer Can Teach Us About Private, Independent Advocacy

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The shocking news last week (although not-so-shocking to some) that Matt Lauer had been kicked to the curb by NBC came in tandem with an email conversation with a newly minted health advocate who wanted to be listed in the AdvoConnection Directory, but who has a little (not so little) problem with her website and marketing materials. It struck me that Lauer’s behavior, as he faced accusations, even though the circumstances are NOT at all the same, provides a lesson to share with you.

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If an Advocate Launches in the Forest, and No One Hears….

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Flickr - by UnknownNet Photography

Consider Bertha. Bertha has been knitting since learning how at age 12. She’s a wonderful knitter! She has been knitting for decades – scarves, sweaters, hats, gloves and mittens, socks, you name it – then giving her creations away to friends, relatives, even grandbabies of friends. Everyone who knows Bertha recognizes her superb knitting skills. Because of her extensive experience, she considers herself to be a professional. Her passion is knitting! So last year, Bertha decided to open a business as a knitting teacher. After all, as much as she knows about knitting, she knows she’ll be a great teacher!

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What Do You Believe? Why? A Marketing Proposition

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What do you do for a living? What sort of business do you run? That’s a classic business question, and those who understand marketing and PR, and have been in business during the last decade, might respond to the questions with their “elevator pitch.” If you’re not familiar with that term “elevator pitch”, you should be. An elevator pitch is a 10-20 second (yes, second!) overview of your business, so-named because you should be able to deliver it to a fellow passenger in the time it takes you to share an elevator ride to the top floor of a not-very-tall

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Do You Pass the Trust Muster? Says Who? Announcing Background Checks for Health Advocates

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We were all there at one time; that point in early adulthood when we realized we needed someone to guide us as we saved money for our futures and retirement. We didn’t understand much (if anything at all) about investing, or 401Ks or IRAs or REITs or annuities. We were confused. We thought we would miss something important. We needed an expert – an investment advisor! Someone who truly understood all this investing and saving stuff, terminology, possibilities, to help make it happen…. Someone who could hold our hands over time as needed…. Someone we could trust with our money.

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What Gator Head Windchimes Can Teach Us About a Healthy Advocacy Practice

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My husband and I moved 14 months ago to Florida. Since then, each time I’ve been on the highway, I’ve seen billboards which have fascinated me. They advertise the Florida Citrus Centers which are roadside tourist stops where you can buy (yes, you guessed it) – oranges, grapefruit, limes and other fruit, plus other Florida-related souvenirs. But until last week, I had never stopped at one of the Citrus Centers, despite a 14 month curiosity… The curiosity is right there on that billboard photo above: Gator Head Wind Chimes. What on earth would an alligator head wind chime look like?

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