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How Wearing the Right Shoes Can Define Your Success

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In the midst of this spring’s APHA Academy, we are working on marketing lessons. Marketing – that very necessary planning step in client acquisition that forces us to figure out WHO needs our services, WHY they need our services, and HOW best we can communicate the information they need to hire us. We do that by defining our target audiences, figuring out what motivates them to hire us, then making sure we provide messages supportive of that goal. Now, granted, that sounds like a lot of marketing-speak! So instead, let me phrase it more simply: We learn to walk a […]

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Need More Clients? 3 Marketing Realities and Resources

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“My directory listing doesn’t attract enough clients. What am I doing wrong?” “I get calls, but we hang up the phone without a contract! What am I doing wrong?” “I finished working with my client and don’t have anyone else to help. Now what?” These are questions I am asked frequently and repeatedly. Maybe you have the same ones! The answer to each one relates to marketing.

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Families Need You: A Thanksgiving Opportunity

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Thanksgiving and the rest of the holiday season are right around the corner. Smart health and patient advocates and care managers can find this season to be a golden opportunity to expand their reach in many positive ways. The holidays are family times. Generations come together. Inevitably someone is facing a health and/or health system challenge. Aunt Joan has a new cancer diagnosis and hasn’t even considered a second opinion. Dad needs help sorting out his meds, while daughter Francine questions about whether he’s taking the right drugs at the right times, or whether the prescriptions he’s taking are causing

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The Momma Test

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Portrait of an old woman with her adult daughter.

Over the years, one of my favorite things to do has been to work with / speak to / address college students. They are young, aren’t yet set in their ways, still hope to save the world, are naive to the “follow the money” aspects of healthcare and, honestly, it’s just plain fun. Last week I had the privilege of participating in an ethics debate for a well-known and respected university in a course called Controversies in Healthcare (medical, legal, and bio ethics), to a combination group of law students and medical students, on the topic of independent advocacy –

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Powerful, Useful, and Beneficial — From HBO’s Vice Media: Patient Advocates Can Save Your Money and Your Life

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In April of this year, patient advocates convened in San Diego for the APHA Summits to mix and mingle, learn, and talk shop… Joining us was the video crew from HBO’s Vice News, led by producer Amanda Pisetzner – a delightful group of young people, with so much talent and enthusiasm, asking great questions… They worked in the background during our networking event, and separately they met with two of our advocates, AnnMarie McIlwain, and Karen Vogel, as they conducted their important work. The crew even met with client-patients who AnnMarie and Karen found were willing to discuss their own

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3 More Myths About Building a Successful Independent Advocacy Practice

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We began last week with this series of myths about starting, building, and growing an independent patient advocacy or care management practice. As a reminder, these myths are based on the comments I’ve heard from advocates who just couldn’t get a practice going – who (sad to say) failed – not because they don’t know how to be good advocates (they do!) but because they tried to get started despite their misconceptions about what it would be like to do so. This week we have three more of those myths for you to consider, in hopes these misconceptions aren’t yours.

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