advocate best practices | APHA Blog : The Alliance of Professional Health Advocates

It’s Not Marketing. It’s Teaching.

3 minutes of reading / Leave a Comment / By Trisha Torrey / September 21, 2014

We’re in the final stages of putting together the Advanced Marketing Handbook (scheduled for release in early October 2014) – and as I was reviewing parts of it this week, I had a thought to share with you that may make your marketing a bit easier to digest. Here’s what I know (based on the dozens, maybe hundreds of conversations I have had with advocates over the past few years)… Most of you appreciate marketing on about the same level as nails on the chalkboard. (Oh dear, I digress, but do they even put chalkboards in classrooms anymore? !!) Yes, […]

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Chutzpah! Know When It Crosses the Line

5 minutes of reading / 3 Comments / By Trisha Torrey / September 15, 2014

One of my favorite words: Chutzpah! Pronounced “hoots-pah.” A Yiddish word translated as “shameless audacity” or “supreme self-confidence,” as in (according to Merriam-Webster) “personal confidence or courage that allows someone to do or say things that may seem shocking to others.” …. and sometimes a trait required by the most effective of health and patient advocates. Do you have chutzpah? And more importantly, do you know how and when to use it? I ask this because I think there are appropriate times, and inappropriate times, when an advocate needs to showcase his or her chutzpah. Lately I have experienced both,

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Babbling Will Get You Nowhere

5 minutes of reading / Leave a Comment / By Trisha Torrey / September 8, 2014

Margaret needs help for her aging father who lives 600 miles away from her. She wants to find someone to accompany him to doctors appointments, someone who can review and organize his medical bills as they arrive, and someone who can discuss his medical needs on a three-way phone call (Dad, Margaret and an advocate) once each week. Dad is happy with the idea and is willing to pay for the service. The “perfect” client, right? Here’s how I know Margaret’s story: She sent an email to our “info” email address at AdvoConnection, asking for the best way to find

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You’re Not Charging Enough, and It’s Hurting Our Entire Profession

5 minutes of reading / 5 Comments / By Trisha Torrey / August 18, 2014

What is it worth to find someone who can save your life? What is it worth to find someone who can provide quality to a life that has little or no quality because of health problems? What is it worth to find someone who can save you tens of thousands of dollars, or to prevent you from going bankrupt? What is it worth to find someone who can alleviate your fear, and provide peace of mind? …………….. I can tell you what it’s worth based on what I read in the press, in the APHA Forum, in my email and

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The One Thing You Must Do to Grow Your Advocacy Practice (and Take a Vacation, too)

6 minutes of reading / Leave a Comment / By Trisha Torrey / August 4, 2014

The answer to this notion of “the one thing you must do” boils down to trust, although maybe not in the way you’ll expect… I say this to you, with the keen awareness of the fact that trusting isn’t something I do well. Having spent the first half of my life as Pollyanna reincarnated, then having been burned by too many people I DID trust along the way, including an ex-husband, an ex-business partner, and the notorious reason for all this empowerment and advocacy work of mine – the doctors who I trusted to help me whether my mysterious odyssey

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Mentors and SIGs – Our Best Resources Yet

4 minutes of reading / Leave a Comment / By Trisha Torrey / July 21, 2014

Updated March 2017 When APHA and AdvoConnection were launched in 2009, the resources that existed for starting and growing a private, independent advocacy practice were few and far between. There weren’t many advocacy experts, because with only a few exceptions, there just weren’t many people with the track record to call themselves experts. Certainly there were experts in different useful topics; for example lawyers or insurance people who could take what they knew and apply it to advocacy. So we took advantage of those experts’ good graces to build the first foundations for practices going forward. We still rely on

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The Real Cost of Selling One’s Soul

5 minutes of reading / 2 Comments / By Trisha Torrey / July 14, 2014

I heard from a friend that he recently sold his start-up business after years of building it to do just that. Wow! I was so impressed! “Take a break!” I replied. “I can only imagine how much work that was and how much money you must have made!” Yes, he told me. It was a LOT of work and he is exhausted. But, he confided, he really didn’t make much money in the sale. What? I was flabbergasted… Then I learned why. It seems that he and his partners, in order to raise the money they needed to make their

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