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Direct to Patients: Frank, Honest, and Motivational

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In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us. Find the right people. Share the right messages. The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health […]

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It’s That Time of the Year – Income Taxes! for You and Your Clients

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(Updated March 2021) Note: this is a good post to bookmark (or “favorite”) so you can come back to it when it’s time to do your income taxes, or print it or send a link to clients and former clients to help them with theirs… Yes – it’s time to look at preparing our income tax statements for Uncle Sam (or even Justin Trudeau!) How does our paid work affect our income taxes or our clients’ taxes?

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Can’t Decide?

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Today’s post will be short and sweet (for a change.) It’s about making a decision. It applies to ALL decision-making processes. It popped up in the past week several times, in these scenarios: Conversation with an APHA PACE member. She could not decide whether to quit her job to start her practice. Conversation with an APHA Premium +ADL member. His potential new client could not decide whether to sign a contract with him. Conversation with a potential APHA member: She could not decide whether to join APHA or buy The Health Advocate’s Start and Grow Your Own Practice Handbook. Visiting

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Hey Little Girls: Yes, Women Can Be Brilliant!

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(To my gentleman readers – please pardon this week’s post. You are more than welcome to read it, of course, and there will be advantages to doing so, but it’s really aimed at the females among us. That will make sense momentarily.) This week’s post comes as a result of three experiences from the past few weeks, all reminders of the necessity of tooting one’s own horn. We’ll set the stage with one of those experiences; that is, publication this week by the AP of this article Little girls doubt that women can be brilliant, study shows Now, I’m a

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Repeal of the ACA… So Now What Should We Do?

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Last week marked the inauguration of the 45th president of the United States. No matter your feelings about him or his politics, he’s here to stay, presumably for the next four years, alongside a Republican majority in Congress. The first order of business? Repealing the Affordable Care Act (ObamaCare), the legislation under which many of us are able to get, and afford, healthcare insurance, and access to the care we need. With the stroke of a pen, the icing on the repeal cake was completed within the first few hours of the new president taking office. Congress had already baked

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When Passion and Reality Collide

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Over the years, I have connected with thousands of people who intend to become independent health advocates and care managers, and 99.9% of them have one thing in common: their choice of health advocacy as a career is a result of their passion for helping others. They are caring individuals with skills for navigating some aspect of the healthcare system. They are empathetic, and those they will help recognize their empathy right away.They aren’t looking to make a fortune in business. Instead, much of their reward will come from knowing they have helped improve the quality of other people’s lives.

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The 2017 Advocates’ Challenges

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Since I started this blog, and as each new year begins, I try to think of ways to challenge advocate-readers (and advocate-wannabe-readers) with ways they can improve their work, their results for clients, and their businesses, too. This year, that task is so very simple. Unfortunately, that’s not the good news. Sadly, it’s more like the bad news. Bad news – because this year’s challenges all come from complaints and problems I’ve been asked to respond to – or even fix – in just the past few months. Oh how I dislike this part of my work! I hate dealing

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