advocacy business

Just What Does It Take to Be a Successful Patient Advocate?

strong and self-confident

I heard recently from a woman who represents many of you. Specifically, she wanted to know whether she could be successful if she committed herself to advocacy. She isn’t sure if she knows enough to be able to handle every client situation that comes her way. She wanted a pep talk. She wanted me to convince her that she knows enough. Yes, it was time to invoke one of my favorite quotations, provided to us by Henry Ford of Model “T” fame: “If you think you can do a thing, or think you can’t do a thing, you’re right.” The …

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How Wearing the Right Shoes Can Define Your Success

shoes

In the midst of this spring’s APHA Academy, we are working on marketing lessons. Marketing – that very necessary planning step in client acquisition that forces us to figure out WHO needs our services, WHY they need our services, and HOW best we can communicate the information they need to hire us. We do that by defining our target audiences, figuring out what motivates them to hire us, then making sure we provide messages supportive of that goal. Now, granted, that sounds like a lot of marketing-speak! So instead, let me phrase it more simply: We learn to walk a …

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Looking Beyond the Headlines Can Improve Your Recognition

reading the headlines

Here we are, rounding the corner into 2021, heaving a sigh of relief that 2020 is behind us, and contemplating how we can improve our outcomes – in particular our business outcomes – in this new year. I have a suggestion for you that can help you achieve that! My suggestion begins with the fact that most of us take at least a glance at the headlines every day. Some of us more news-junkie types take more than a brief glance. So if keeping up with the news is something we’re already doing every day anyway, why not put that …

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Success in 2020 Meant Finding Our Relocated Cheese

mouse and cheese

2020 has been a year for the books, right? Few, if any, health and patient advocates or care managers will tell you that 2020 has been a good business year, much less a good year personally. But those of you who know me and my thought process, know that I like to look at every challenge as an opportunity.  And with that in mind, it’s a good opportunity to point out the important lesson that those who have survived 2020 in business have learned: We have learned what to do when someone moves our cheese.   So if you are scratching …

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All That – But Missing Your Bag of Chips?

Over the years, I’ve met, discussed, emailed, pleaded, and thrown my hands up at (probably) hundreds of advocates who have never truly become professional, independent, practicing advocates. They might have told you they were/are advocates. They SAID they were in business. But their efforts were half-hearted. They didn’t ever ACTIVELY go into business. Instead they joined an organization, or set up a website, or printed business cards, or told their friends they were in business… they might even have listed themselves in a directory or two… But it was all very half-hearted. Why? Because of that idea that they weren’t …

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Employers as Clients – Pushing the Right Buttons and Avoiding Landmines, Too

employee benefits button

One great idea for marketing our advocacy services and acquiring new clients is to reach out to employers to encourage them to hire us on behalf of their employees. When done well, and right, it can be a win-win-win situation for all involved, and in the end, the patient-client-employee feels extremely well served. Seems pretty simple, right? Well, maybe not so… Many independent advocates have attempted such outreach in the past, only to be met with brick walls and great frustration. I think they just didn’t have enough knowledge about the HOW and the WHY. So that’s a bit of …

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When It’s Time to Use IDK

time out

No one can ever be expected to know everything about everything at the moment they need to know it. Yet, if there’s one thing I’ve learned about medical providers – and too many health advocates, too – it is that there is a major reluctance to say “I don’t know.” It’s as if the fact that they don’t know something reflects on their ability to be useful. As if they are “less” because the answer isn’t right there in the front of their brains and rolling off their tongues. I just don’t think that’s right, or fair, or kosher. Whether …

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