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Trisha Torrey

Trisha Torrey is the founder and executive director of the Alliance of Professional Health Advocates.

Ripped from the Headlines…. a Warning for Health Advocates, Too

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A kidnapping and murder last weekend raises questions for all professionals who work one-on-one with strangers…. If it can happen to a real estate agent, it can happen to a health advocate, too. I’m referring to the headlines about Beverly Carter in Little Rock, Arkansas. She was a real estate agent who had gotten a call from a stranger to show a home she had listed for sale. And then she disappeared. Her body was found several days later in a shallow grave. See that second sentence? “She was a real estate agent who had gotten a call from a […]

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Cruel to Be Kind and Kind to be Cruel

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I received an email from a woman named Irma. She wants to become a health advocate, to assist people in her community who have Alzheimers. (Bless her for that.) But she was laid off from her job, and doesn’t have any money. She asked me if I would let her join Alliance of Professional Health Advocates for free so she could “learn how to do it.” Irma’s request was not the first I’ve received over the years. I am also asked to give people free copies of my books, and even loan or donate money to help them get started

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It’s Not Marketing. It’s Teaching.

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We’re in the final stages of putting together the Advanced Marketing Handbook (scheduled for release in early October 2014) – and as I was reviewing parts of it this week, I had a thought to share with you that may make your marketing a bit easier to digest. Here’s what I know (based on the dozens, maybe hundreds of conversations I have had with advocates over the past few years)… Most of you appreciate marketing on about the same level as nails on the chalkboard. (Oh dear, I digress, but do they even put chalkboards in classrooms anymore? !!) Yes,

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Chutzpah! Know When It Crosses the Line

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One of my favorite words: Chutzpah! Pronounced “hoots-pah.” A Yiddish word translated as “shameless audacity” or “supreme self-confidence,” as in (according to Merriam-Webster) “personal confidence or courage that allows someone to do or say things that may seem shocking to others.” …. and sometimes a trait required by the most effective of health and patient advocates. Do you have chutzpah? And more importantly, do you know how and when to use it? I ask this because I think there are appropriate times, and inappropriate times, when an advocate needs to showcase his or her chutzpah. Lately I have experienced both,

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Babbling Will Get You Nowhere

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Margaret needs help for her aging father who lives 600 miles away from her. She wants to find someone to accompany him to doctors appointments, someone who can review and organize his medical bills as they arrive, and someone who can discuss his medical needs on a three-way phone call (Dad, Margaret and an advocate) once each week. Dad is happy with the idea and is willing to pay for the service. The “perfect” client, right? Here’s how I know Margaret’s story: She sent an email to our “info” email address at AdvoConnection, asking for the best way to find

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Happy Birthday to Us! AdvoConnection Turns 5

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Dateline: September 1, 2009 The AdvoConnection membership organization was launched on this date in an effort to find people who could help patients navigate their medical journeys. Happy Birthday to Us! (Yes – “us” – because the AdvoConnection Membership Organization was the original name of Alliance of Professional Health Advocates!) My how times have changed! (And yet, they haven’t changed much at all… ) The original site was only intended to be a directory – sort of Match.com for patients and advocates – and 30 people stepped forward to be included. (We had been collecting email addresses of interested parties

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You’re Not Charging Enough, and It’s Hurting Our Entire Profession

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What is it worth to find someone who can save your life? What is it worth to find someone who can provide quality to a life that has little or no quality because of health problems? What is it worth to find someone who can save you tens of thousands of dollars, or to prevent you from going bankrupt? What is it worth to find someone who can alleviate your fear, and provide peace of mind? …………….. I can tell you what it’s worth based on what I read in the press, in the APHA Forum, in my email and

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