Trisha Torrey

Kickstarting 2018: The ONE Key Exercise that Will Propel Your Practice Success (and a giveaway, too!)

5 minutes of reading / Leave a Comment / By Trisha Torrey / January 2, 2018

Happy New Year to you! And so begins another year of improving patients’ healthcare system outcomes in one way or another, and realizing we are making a huge difference in people’s lives! We’re going to dive right in to the new year looking at the ONE imperative exercise I have come to believe will make you successful. Can you commit? WILL you commit? It won’t cost you money (well, OK, maybe the cost of a latte.) It will cost you some time. And it will make all the difference in the world to your practice-building, the patients who need you, […]

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Top 10 “Best Of” APHA Posts: 2017 in Review

6 minutes of reading / Leave a Comment / By Trisha Torrey / December 18, 2017

As 2017 comes to a close, I thought it might be interesting to take a look at the blog posts you, my readers, considered to be most worth your reading time. Using post analytics, I’m able to see how many of you have read each of the 44 posts from 2017. Then, accommodating for the fact that some posts have been online for 11+ months, while others were just posted recently, it’s easy to tell which ones captured your imagination (or google’s search interest) to make the assessment. So here are the top 10 posts (well – OK – I

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Save Money and Time with These End of the Year Tasks

7 minutes of reading / Leave a Comment / By Trisha Torrey / December 11, 2017

How is it possible we’ve reached the end of 2017 already? Why does it seem like the years zoom past us faster than the previous ones did? As we marvel at how quickly time passes, we, as small business owners will be wise to do some end-of-year clean up and planning tasks to help us accomplish a few things: Spend time now to save time later. Spend money now to possibly save money both this year and next year. Review our efforts to maximize our effectiveness – and our successes – in the new year. See how many of these

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What Matt Lauer Can Teach Us About Private, Independent Advocacy

5 minutes of reading / 2 Comments / By Trisha Torrey / December 4, 2017

The shocking news last week (although not-so-shocking to some) that Matt Lauer had been kicked to the curb by NBC came in tandem with an email conversation with a newly minted health advocate who wanted to be listed in the AdvoConnection Directory, but who has a little (not so little) problem with her website and marketing materials. It struck me that Lauer’s behavior, as he faced accusations, even though the circumstances are NOT at all the same, provides a lesson to share with you.

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An Advocate’s Guide to CYA

5 minutes of reading / 1 Comment / By Trisha Torrey / November 27, 2017

One of the simplest best practices for patient advocates is also the one with the fuzziest line. Sometimes it can be difficult to know at what point that fuzzy line will be crossed, and since crossing it can lead to problems for a client, put a private advocate out of business, or even result in a lawsuit against the advocate, we need clearer definition to be sure we C our own As (that is, CYA = Cover Your A**.) Let me explain.

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5 Lousy Excuses for Walking Away from an Advocacy Practice – and 1 Very Good One

6 minutes of reading / 1 Comment / By Trisha Torrey / November 13, 2017

The blame game has been on my mind recently after several emails or phone conversations, plus the results of an exit survey offered when APHA memberships expire. In all cases, people gave reasons (as in, excuses) for why they felt like it was time to give up their practices or let their memberships expire. In almost every case where someone actually started a practice, then decided to step away, they blame some part of their practice that didn’t work out. They wanted to be independent advocates. They certainly expected to succeed when they got started. Their passion and drive were

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If an Advocate Launches in the Forest, and No One Hears….

6 minutes of reading / Leave a Comment / By Trisha Torrey / November 6, 2017

Consider Bertha. Bertha has been knitting since learning how at age 12. She’s a wonderful knitter! She has been knitting for decades – scarves, sweaters, hats, gloves and mittens, socks, you name it – then giving her creations away to friends, relatives, even grandbabies of friends. Everyone who knows Bertha recognizes her superb knitting skills. Because of her extensive experience, she considers herself to be a professional. Her passion is knitting! So last year, Bertha decided to open a business as a knitting teacher. After all, as much as she knows about knitting, she knows she’ll be a great teacher!

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