It’s a favorite saying of mine, which I used to have posted just above my desk as a reminder that if I wanted to improve my work (or my life!) then I needed to take a fresh look at what I was doing and make adjustments.
It’s a similar sentiment to another favorite saying of mine which is:
If you always do what you’ve always done, then you’ll always get what you’ve always got.
Both these sayings came to mind this week as I responded to several advocates and almost-advocates about challenges they were having. A sampler:
- One APHA member contacted me because – once again – she had spent an hour on the phone with a potential client, only to have that person say, “Well, thank you. You’ve been a big help. I’ll call you if I need you again.” But – no contract. No paid work. Her question to me, “What am I doing wrong?”
- Another APHA member contacted me because he had been asked, yet again, to help a potential client with a service he didn’t offer. He wanted to know what he was doing wrong. Should he go back to school? Or was something wrong with his marketing?