Misleading Headline Provides an Opportunity

This week the Chicago Tribune featured patient advocacy as a growing trend – a marvelous exposure to private advocacy for the uninitiated (uninitiated = most of the known universe). Several of our APHA members were mentioned in the article and for the most part, it was an excellent representation of the status of private advocacy. Except for the headline: Now, most of us are intelligent enough to know that headlines are created to suck in readers, and too often, intentionally focus on some point that doesn’t really represent the story – just draws those readers. And so it was with …

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