How Aha! Moments Build Businesses

At least a half dozen times in the past few weeks I’ve been asked what it was that compelled me to begin building AdvoConnection (and, of course, The Alliance of Professional Health Advocates.)? It occurs to me that even if you are a member, you may not know the story, or, even more important, how it can affect the work you do, too. Many readers of this blog know that my two earlier careers were first, as a schoolteacher, then by the early 1980s, I transitioned to marketing. In my lifetime, I never expected to work or know anything about …

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