A Surefire Way to Drive Older Clients Away

OK – so I confess. I talk baby talk to my dog. He’s little, and snuggly, and adorable – and it’s just so easy to call him cutesy names and fall into that simplification of short sentences that we do with babies, too. Just what is it about babies and puppy dogs that begs us to speak baby talk to them> I think that it’s that aura of vulnerability that surrounds them. Vulnerability that begs us to be reassuring or coddling or just drippy-sweet. They clearly need caretaking or caregiving, and we, as their protectors, want to make them feel …

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