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Just Where Is that Privacy Line?

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(Originally published June 2015. Updated June 2020) This week (2015) we were contacted by two major TV news outlets requesting interviews with advocates – one a national broadcast outlet, the other in Chicago. As we do when we receive these requests, we immediately alerted those Premium members who are on our Opportunities & Alerts notification lists so they could respond if they fit the profiles. In both cases, the media were looking to talk to APHA members – and even more so, client-patients of our members. These requests came on the heels of a post in the APHA Discussion Forum …

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Leading By Example

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Long time readers of this blog know that when it comes to private advocacy, I preach the gospel of learning to run a business. I know – it seems counter-intuitive sometimes. But it’s true; that being a successful business owner is often less about being good at the core business, products and services one offers, and more about practicing good business tenets. So, I have spent the last week leading by example. And today, I am so very ready to get back to working with advocates instead! APHA Members may remember the announcement a few months ago:

Why It Takes So Long to Acquire a New Client

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We live in an instant gratification world, don’t we? I suppose we could harken back to BF Skinner’s hungry rats, then combine that with the expectation of instant answers we get from the Internet to understand why we, as human beings, want and expect everything to happen the MOMENT we want it to happen! Think it… will it… snap your fingers – there it is. This concept came to mind after a conversation with my husband. He recently retired from his field engineering career. He loves to golf and fish and this time of the year, doesn’t lack for anything …

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Non-Payer? Or Scammer? A New Step for Client Acquisition

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We hear about scams and frauds every day in the news. An elderly person is convinced to donate money to a scam charity, or doctors defraud Medicare, or someone’s identity is stolen, or the IRS’s website is hacked…. Thing is – like car accidents – we never think a scam can happen to us. So we simply, and naively, go about our days and our business thinking we are somehow immune. We are such nice people, so very giving, and can’t imagine anyone would ever try to take advantage of us…Right? No. Wrong. Wrong, and expensive. One of our APHA …

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Twisted Words Put Me Off

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Recently, I had one phone conversation and one email, with two different people who are hoping to, and working to become advocates, both exchanges which resulted in very negative takeaways on my part. And then I wondered – how many of us leave the same impression, even if we never intend to come across the way we do? And if we do so, no matter how unintentionally, does it give patient advocacy a bad name, or a black eye? Those twisted words are actually responses most of us run into every day. All that is required to fix them is …

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Misleading Headline Provides an Opportunity

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This week the Chicago Tribune featured patient advocacy as a growing trend – a marvelous exposure to private advocacy for the uninitiated (uninitiated = most of the known universe). Several of our APHA members were mentioned in the article and for the most part, it was an excellent representation of the status of private advocacy. Except for the headline: Now, most of us are intelligent enough to know that headlines are created to suck in readers, and too often, intentionally focus on some point that doesn’t really represent the story – just draws those readers. And so it was with …

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Enemies? No, But With an Important Distinction

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fist pump

A recent email exchange with an APHA member highlighted a point we don’t make often enough, and one you need to embrace so you can discuss it with potential clients. The problem is – she used it to leap to an errant conclusion, one that demands clarity. In her email, she mentioned that she was considering joining a different professional organization, one that focuses on hospital advocacy, teaching hospital advocates how to do their jobs. She stated that the other organization “has multiple affiliations with those purported enemies of true patient advocacy, patient relations departments.” What? I was so taken …

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