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Channeling Oliver Twist and the Two Steps of MORE

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Oliver from Wikimedia Commons signed b.l.: C.E. Brock

This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles. How many visitors found the advocate’s profile in the last month? How many of those visitors were unique? (first visits) How long did they stay, on average, to read the profile? Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with… Or, with a nod to Charles Dickens, and channeling Oliver Twist, […]

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Save Money and Time with These End of the Year Tasks

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How is it possible we’ve reached the end of 2017 already? Why does it seem like the years zoom past us faster than the previous ones did? As we marvel at how quickly time passes, we, as small business owners will be wise to do some end-of-year clean up and planning tasks to help us accomplish a few things: Spend time now to save time later. Spend money now to possibly save money both this year and next year. Review our efforts to maximize our effectiveness – and our successes – in the new year. See how many of these

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Direct to Patients: Frank, Honest, and Motivational

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In Marketing 101, we learn that we learn that it is imperative to accurately identify our target audiences, then , then develop motivational messages for them about the benefits of working with us. Find the right people. Share the right messages. The blog you’re reading right now does just that: it speaks to advocates and care managers (you! – the right people – our target audience of advocates, care managers, and those who wish to join our profession) to teach them something about their work, and to help them understand the benefits of connection with The Alliance of Professional Health

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Hey Little Girls: Yes, Women Can Be Brilliant!

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(To my gentleman readers – please pardon this week’s post. You are more than welcome to read it, of course, and there will be advantages to doing so, but it’s really aimed at the females among us. That will make sense momentarily.) This week’s post comes as a result of three experiences from the past few weeks, all reminders of the necessity of tooting one’s own horn. We’ll set the stage with one of those experiences; that is, publication this week by the AP of this article Little girls doubt that women can be brilliant, study shows Now, I’m a

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2017 State of Patient Advocacy and the Alliance of Professional Health Advocates

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As we kick off 2017, let’s look at the past year in review. What is the status of this profession of health and patient advocacy? How well is APHA serving the needs of patient-clients and its members? We began 2016 with a similar reality check. The bottom line was that our profession is growing, but not nearly fast enough! The need for our services is so very much larger than the number of people to fill it. That status has not improved; in fact, the need is bigger than ever before. In that same vein, but without including the more

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What the Presidential Election Results Mean for Patient Advocates

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When President Barack Obama ran for office in 2008, healthcare reform was already an enormous and contentious topic. In those days, I was invited to speak to dozens of groups of patients and caregivers to help audiences sort out the issues that comprised healthcare reform so they could, on their own, decide which aspects (if any) were important to them. From the concept of “universal” healthcare through a public option, to coverage for pre-existing conditions, to portability, tort reform, free vaccinations to develop “herd immunity,” and many more, we looked at the whole of the topic as objectively as possible.

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How to Overcome the Biggest Challenge in Patient Advocacy Today

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Updated June 2018 Recently I was asked my opinion on the biggest challenges in patient advocacy as we turn the corner to 2016. I didn’t hesitate with my answer. I know exactly what those huge challenges are. So I shared my answer, which I’ll also share with you in a minute. As an individual, your answers might be slightly different from the ones I see. You might consider your biggest challenges to be recognition of the profession by potential clients, the ability to get people to pay for your services, the juggling of business as well as your advocacy work,

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