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The Rest of the Story X 4

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Channeling Paul Harvey today…. (Don’t know who Paul Harvey is? Maybe you’re too young, or you never spent much time listening to Talk Radio… Paul Harvey was famous for his radio broadcasts called “The Rest of the Story.” His stories always featured a twist or turn, or something unexpected.) Over the past few months, I’ve blogged about points, lessons, or stories, some of which have interesting follow-up or twists to them. So I’ve put them into one post for you – and thus we’re channeling Paul Harvey.

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Polishing Our Advocacy Rocks

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I’ve just returned from Newark where we held the second of our 2018 APHA Summits Networking Events. About 30 advocates attended, with backgrounds ranging from leaders (long-time advocates who have built successful advocacy businesses) through a handful of folks who are just getting started and who arrived as sponges intending to absorb everything they could. The experience was, in a word, magical. The energy in the room was electric.There was a constant buzz and hum of shared ideas and experiences. There were the usual words of advice that everyone has read or heard in the past, mixed with some surprises

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Channeling Oliver Twist and the Two Steps of MORE

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Oliver from Wikimedia Commons signed b.l.: C.E. Brock

This past week, for the first time, AdvoConnection Directory-listed APHA members were able to access their statistics (analytics) for their AdvoConnection profiles. How many visitors found the advocate’s profile in the last month? How many of those visitors were unique? (first visits) How long did they stay, on average, to read the profile? Of course, the idea for each listed advocate is to try to improve upon those numbers, month over month, knowing that the MORE people who contact them, the MORE clients they may end up working with… Or, with a nod to Charles Dickens, and channeling Oliver Twist,

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What You Should Know, But Haven’t Asked, about Patient Advocate Certification (And what does Goldilocks have to do with it?)

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There was big excitement last week as the launch for the first Patient Advocate Certification exam took place. From the massive email that went out on January 31 (1700+ people!) to the most-attended-ever APHA Expert Call-in called “Ask the PACB: Prep for the First Exam” – it’s clear there is huge interest in certification for our relatively new profession of health and patient advocacy. And that’s for good reason! As more and more people consider advocacy as a profession, it becomes imperative to identify, develop, and maintain the important standards and ethics required to keep the profession highly elevated and

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Kickstarting 2018: The ONE Key Exercise that Will Propel Your Practice Success (and a giveaway, too!)

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Happy New Year to you! And so begins another year of improving patients’ healthcare system outcomes in one way or another, and realizing we are making a huge difference in people’s lives! We’re going to dive right in to the new year looking at the ONE imperative exercise I have come to believe will make you successful. Can you commit? WILL you commit? It won’t cost you money (well, OK, maybe the cost of a latte.) It will cost you some time. And it will make all the difference in the world to your practice-building, the patients who need you,

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Top 10 “Best Of” APHA Posts: 2017 in Review

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As 2017 comes to a close, I thought it might be interesting to take a look at the blog posts you, my readers, considered to be most worth your reading time. Using post analytics, I’m able to see how many of you have read each of the 44 posts from 2017. Then, accommodating for the fact that some posts have been online for 11+ months, while others were just posted recently, it’s easy to tell which ones captured your imagination (or google’s search interest) to make the assessment. So here are the top 10 posts (well – OK – I

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Mr. Pareto, Mr. Juran, Mr. Koch, Garden Peas, and Your Care Management Practice

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Chances are you’ve never heard of the three gentlemen named in today’s post title: Vilfredo Pareto, Joseph Juran, or Richard Koch. Nor can you imagine how they – and garden peas – relate to advocacy. Yet, the principle they have in common affects your work and ability to succeed, especially in the early days of your practice building. Unfortunately, most newly minted advocates not only don’t realize that, but they ignore it – at their peril. So what principle am I talking about? This post is intended to light a fire under you if who can’t figure out why you

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