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10 Lessons Patient Advocates and Navigators Can Learn from the Superbowl

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I’ll confess that I’m not a big football fan. And I’m certainly not a big fan of sports metaphors (which actually drive me crazy in business because I think they are exclusionary – not everyone understands them.). But I am a fan of learning good business lessons from the experiences we have and the activities that are going on around us. And the lessons we can pull from the Superbowl are, well… super. So please forgive the sports metaphors for the moment, and see what you can learn: 1. The Superbowl is about excellence. Only the top two teams in …

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Some High Profile Marketing and a Review Opportunity, Too

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Deviating from my usual advice or issues-type post, I have a couple of invitations for you today. In both cases you’ll be helping yourself and helping future health or patient advocates, too. Invitation #1: Tell a success story. Many of you know that (in my “other life”) I write about patient empowerment – issues, concerns, advice and tips. One thing I am reminded of every day is that many people have no idea that such a service as private patient advocacy exists. They may even see references to patient or health advocates or navigators who can help them weather their …

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Advocacy, Politics and the 2012 Elections

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I’ve been in Florida for the past week, working, advocating, feeling my jaw clench and my back go up each time I’ve seen or heard a commercial or watched a newscast that focuses on one of the Republican primary candidates. (As an aside – it’s not because they are Republican – it’s because the commercials are so nasty, denigrating, and insulting or because the candidates or their henchmen say such nasty, denigrating, insulting things about each other.) Florida, of course, is the next primary state, to where all the candidates will rush once the results are in from South Carolina. …

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Coopetition – But Don’t Give Away the Farm

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farm - barn

Many readers of this blog know that prior to devoting my career to patient empowerment and patient advocacy, I owned a small marketing company that worked specifically with service professionals and small businesses. I had clients of every flavor, from manufacturing companies to hair salons, from lawyers to book authors, to cookie-bakers and small distribution companies – a gamut. An important part of my work was mentoring – helping others who wanted to be in business grasp the basic concepts that were necessary, helping them apply those concepts to their own fields, then jump in with both feet. I truly …

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Watching the Headlines for Opportunities

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A link on Twitter precipitated today’s post and idea for you. It contains a challenge, too! See below. The tweet linked to a news article: A second set of eyes cuts errors at HCMC. It tells about an initiative at Hennepin County Medical Center (Minneapolis) that cut the medication errors found in patients’ discharge paperwork from 92 percent – to zero. 0. Nada. No medication errors. Impressive. Now, if you or your patient-client happens to be discharged from Hennepin County Medical Center, that’s great news. But the article got me wondering – what about the other 99.999 percent of discharged …

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A One Word Resolution for All Advocates

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Greetings at the top of new year, with hopes you had a great holiday season and you’re getting prepped for success in 2012. I always feel a bit of inertia after taking a break, or a vacation, or when my world has slowed down for some deep breath-taking for awhile…. that is, my body at rest still wants to stay at rest! And when I hear about “resolutions” – geesh – that sounds too much like work. So, as we are bombarded by media talking about this resolution or that, I have one simple one for many of you – …

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Why We Should Avoid Using the Title “Certified Patient Advocate”

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It’s a big question among patient and health advocates – whether or not someone is considered “certified” as a patient advocate. Last week I answered a question that came from an advocate about why someone would bother taking a course or finishing a program if they wouldn’t be considered “certified” at the end…. But there are even bigger considerations – some food for thought for those who disagree with my stand about claiming certification. I believe the use of “Certified Patient Advocate,” in these early stages of the profession’s development has the potential of hurting both you, as an individual …

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