Don’t Let Your Cause Be the Cause of Lost Business
With the national presidential conventions behind us, and particularly if you live in a swing state, you know that the political campaigning, dressed as attacks and vitriol, is only revving up (as if it can get any worse?) This presidential election will be the first one that social media – like Facebook, Pinterest and Twitter – will be used by the mainstream to share opinions and information. Possibly for the first time, you’re going to learn what your friends and followers, and those you follow, think about which candidate – and why. You’re going to learn more about them than …
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